You may have heard about activated charcoal and how it has a longstanding reputation in the health and beauty world. From teeth whitening, to alkaline beverages, to detox capsules -- you'll find activated charcoal at the heart of product efficacy. But what you may not know is that activated charcoal is also used in not-so-trendy household items to control odor in things like cat litter, air filters, garbage bags.
People have looked to activated charcoal to be the answer to the strongest of odors. The smells that intensify and seem to become more and more concentrated as time goes on. The smells that just an open box of baking soda just cannot seem to handle.
So it is no surprise that companies have tried to utilize this magic substance in things to control and contain diaper odor. Diaper pails now have charcoal filter insert slots, there are charcoal sacks you can place at the bottom, there are even bags that "contain charcoal."
The only problem with these options is that none of them maximize the potential of the activated charcoal. They take activated charcoal's odor neutralizing abilities and cut it off at the knees.
Let me explain:
Filters, bags, and sacks limit the contact of gaseous odor and charcoal. The proximity of the charcoal and the malodor is where the magic happens. The more the charcoal can come in contact with the odor, the better it can trap it.
So why are filters just not doing the job? Answer: They limit the surface area.
Surface area is the key characteristic of activated charcoal powder. When activated charcoal is made into a fine powder, each tiny particle increases the total surface area. One gram of activated charcoal powder has as much surface area as a football field! Therefore, when you start to put these particles together with binding agents and fabric, it reduces the surface area exponentially. Binding the charcoal drastically limits its power to deodorize. It may satisfy the claim to 'help reduce odor' but what good does that do when you want to get rid of the odor altogether? Diaper Dust takes activated charcoal and utilizes it in a never-before-seen way to do just that.
This is where Diaper Dust is different.
We take the odor eliminating properties of powdered charcoal, combine it with a bigger non-binding particle, sodium bicarbonate, place it in a easy-to-use and familiar vessel and make it available to consumers who wouldn't otherwise have access to it. Because it carries a heavy price tag, especially when needing the highest surface area available, activated charcoal is best purchased in bulk. This drastically reduces the cost and allows us to create a product that is consumer-ready.
So when people say "its just activated charcoal" we know its more than that and now you do too.